Amazon is the dominant e-commerce channel in the market and is becoming a necessary channel for small and large brands alike. There are several challenges when having your products on Amazon; whether you are selling to Amazon as a vendor, or listing your products to sell through Amazon as a seller.
This virtual session is intended for new brands looking at Amazon as a channel; brands that have tried and abandoned Amazon due to the difficulty, or simply brands that want to understand the channel as your products will eventually show up on the digital shelf.
In this session, we will introduce you to the channel, what it’s like to work with the channel – search, forecasting, profit, how you sell products and how to protect your brand from resellers.
