Edition 22

Industry News

Edition 22

Edition 22: Jan 16, 2023

Last Chance to Register!

Class starts next week, only a few spots left!

The Food & Beverage Sales & Marketing MasterClass is designed for professionals with marketing and sales responsibilities. The course delves into all aspects of marketing and sales for food and beverage products. A comprehensive case study is employed to allow participants to collaborate and learn by discussing and solving problems together. Over the 6-week interactive course, participants will get to know their peers and build strong relationships that can be leveraged in their careers. Templates, tools and calendars are provided to help each participant apply the learning in their own company. The sections covered include core analysis and adjacency mapping for growth, category and competitor analysis, customer segmentation, value proposition development, packaging and pricing best practices, trade and consumer marketing tactics, and how to hire and manage food brokers and distributors.

This program has been made available in part by funding from ACOA.

Join the Atlantic Canada Pavilion and showcase your Food & Beverage Company at the world’s #1 Food Innovation Tradeshow!

Top 3 reasons for exhibiting:

1. Generating new sales leads

2. Finding new distributors/partners/resellers

3. Increasing awareness of their brand

Provincial funding is available to help offset the cost of participating.


This program has been made available in part by funding from ATIGA.

This program has been made available in part by funding from ACOA.

February 6th – 7th



This course has been designed to enable delegates to gain a full understanding of the general principles of the BRC Global Food Safety Standard and how to comply with the requirements. Delegates will also gain an understanding of what to expect during the process of BRCGS certification and actions needed before, during and after the audit.

February 16th – 17th

International HACCP Alliance – HACCP Food Safety Plan Development


Course Objectives: A training course designed to review the philosophy and principles of the Hazard Analysis and Critical Control Point System and to discuss how to implement HACCP in food plants. The HACCP training program is consistent with the intent and scope of the CFIA, USDA, FSIS Pathogen Reduction HACCP regulation. The purpose of this course is to train HACCP Team from sites who need to be able to establish and implement a hazard analysis and critical control point (HACCP) system.

Get your product noticed with CTV What’s for Dinner!

A totally delicious marketing opportunity exclusively offered to FBA members.  Contact Dwayne for more information.

Food and Beverage Atlantic has a wide variety of member consultants who can provide expertise and an objective eye to help guide your food business. These experts specialize in various areas, including business development and strategy, operations, food safety and certifications, export, distribution, digitization, sales and marketing, and any other challenges you could use expert help with.

If you are interested in being added to the FBA Consultant Directory, we ask that you fill in your information by clicking HERE. This offer is only open to experts and consultants who are a FBA member in good standing.

Food & Beverage Atlantic is working in partnership with the four Atlantic Provinces and the Atlantic Canada Opportunities to facilitate a program for export-ready food and beverage companies in the natural food category.

This program offers support to companies interested in exporting to the US:

  • Meet one-on-one with in-market consultant to discuss your current export capacity and growth plans
  • Based on export readiness, companies may take part in arranged meetings with vetted buyers in the US seeking products in the natural foods category.
  • Follow up with consultant and Food & Beverage Atlantic representatives to discuss next steps.

This program will also serve as good preparation for any company that may want to participate in the 2023 Natural Food Expo Show.

This program has been made available in part by funding from ATIGA.

Industry Survey

Do you export? Do you plan on exporting? If so, we invite you to participate in our Food & Beverage Atlantic Industry Survey on Export-Related Planning! Help us help you by providing insight into your current goals, challenges and priorities for exporting outside of Canada. All information collected will be used confidentially by the four Atlantic Provinces, ACOA and FBA, for planning purposes and export projects for the next four years. We ask you to take 20 minutes and fill out this survey before February 1st, 2023. This will help us identify the shows, programs, or support you need to start exporting or expand to new markets!

This program has been made available in part by funding from ATIGA.

The Expert Implementation Fund is intended to help food and beverage producers and manufacturers identify and leverage support from an industry expert(s) in an effort to overcome operational barriers through the implementation of quick, impactful solutions focused on continued growth.


This fund will support the implementation of small projects in various streams such as, but not limited to, finance/accounting (integration of programs for retailers), product innovation (market research, value-added products, product development, recipe formulation, shelf-life study, identifying co-packers, identifying ingredients, etc.), packaging, marketing (branding for export, etc.), and food safety procedures.

This program has been made available in part by funding from ACOA.

Please join us in welcoming our newest FBA members:

  • Receiver Coffee Company
  • Centre for Women in Business
  • Bockoto Food Solutions Inc.
  • Bramble Hill Farm Inc.
  • Maritime CADCAM and Cabot Ltd.


Hobart Canada provides a complete line of equipment for food processors including baking, cooking, food preparation, warewashers, waste systems, weighing/wrapping/labelling systems, refrigeration, and ventilation.
We support our customers when and where it counts the most. We’re always close by to install, maintain and service your equipment.

Specializing in automation, Dynamik Robotik Solutions offers extensive R&D expertise in Robots and Cobots, PLC and digital vision.
Expect reliable, efficient and cost-effective solutions with personalized customer support that guides you through the entire installation process.
Dynamik Robotik Solutions, your partner in technological innovation.

Visit this link for Monthly Updates from Food & Beverage Canada

Webinar: U.S. Warehousing and Logistics 101 for Canadian B2C Companies
Date: Thursday, February 16, 2023
Time: 12 pm EST/9 am PST


Who should attend: Canadian companies in the retail-ready food and beverage and/or consumer products sector currently selling into the U.S. market.


Please join the Embassy of Canada and TradeMoves for a webinar designed to help Canadian companies understand the basics of U.S. warehousing and logistics planning to expand their sales in the U.S. market. We will introduce the following topics:

  1. When to consider warehousing your products in the United States,
  2. Warehousing and 3PL options in the United States,
  3. Logistics considerations from Canada to the U.S. warehouse to the final customer, and
  4. Detailed market profiles for Chicago, Detroit and Atlanta

The webinar will conclude with a Q&A session. All participants will receive a bilingual copy of our just-launched “U.S. Warehousing and Logistics 101” guide.

When: January 26th Webinar from 10:00AM – 12:00PM ADT, Via MS Teams.


For all background and event details, and to submit your registration, visit: Sysco wants to inform New Brunswick companies how to sell to them (onbcanada.ca)


The deadline to submit your registration form is January 22nd at midnight ADT.

Supply Chain 1·2·3 Workshops

Presented by LearnSphere and FBA

Thank you for reading this edition of The FBA Scoop. To find out more about FBA, watch The FBA Story!


Edition 22

“A proven track record of supporting Food and Beverage processors in Atlantic Canada.”

Jeff WIlliams,

Comeau Seafood