Edition 11: July 4, 2022

The Scoop this summer!

Ah, it’s summertime in Atlantic Canada, and with so many readers ready to head on vacation, The Scoop is going to take some vacation time too! We will send out The Scoop once in July and once in August.

To stay up to date on events and news, follow us Facebook and LinkedIn and at on website at atlanticfood.ca

Have something exciting happening this summer? Tag Food and Beverage Atlantic on Facebook and LinkedIn so we can see what you’re up to! 

ONLY 5 SPOTS REMAIN FOR FALL SEGMENTS!

What will you get?

• One “What’s For Dinner?” cooking segment dedicated to your product and brand featuring The Kilted Chef, Alain Bosse and a CTV host (Katie) on CTV News at 5 (one of the most watched shows in the Maritimes).

• Product featured in a recipe and displayed during the segment.

• Alain and Katie will reference your product on air an ingredient in the recipe.

• Where to buy the product is mentioned (in broad terms).

• An 8×10 sign with your brand/logo will be on set along with your product packaging for the entire segment.

• A one week CTV advertising campaign featuring television, radio, digital and social media drives engaged viewers to the CTV website to watch and get the recipe.

• The link to the cooking segment is available for promotional purposes.

Register now to reserve your segment!

Filming of Fall segments to take place July 14 & 15.

NEARLY HALF PRICE AD SPACE FOR FBA MEMBERS!

Saltscapes has partnered with FBA to create an exclusive 2 issue campaign, promoting buying local for the upcoming holiday season.

Join Saltscapes Good Taste Harvest Greets the Holidays 2022 edition, along with Saltscapes Dec/Jan.

Please join us in welcoming our newest FBA members:

• Snak. Bakery Limited
• Auk Island Winery

INDUSTRY PARTNERSHIPS

Here at FBA, we think it’s important to partner with like minded organizations to further grow our industry as a whole.

We’re very pleased to announce our latest partnership with the Newfoundland Aquaculture Industry Association (NAIA).

The Newfoundland and Labrador Aquaculture Industry Association (NAIA) is a member-based organization that represents the interests of seafood farmers and their suppliers in Newfoundland and Labrador. We are passionate advocates on behalf of our members to facilitate and promote the responsible development of the aquaculture industry.

Visit this link for Monthly Updates from Food & Beverage Canada

Government Updates

Virtual Roadshow for the 5th China International Import Expo (CIIE)

Established in 2018 and co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government, the China International Import Expo (CIIE) is the world’s first import-themed national-level expo. It was designed to promote the Chinese domestic market and boost domestic consumption.

This year’s CIIE is scheduled for November 5-10, 2022, and will be held in Shanghai, China.

Join CCBC and session co-hosts CIIE Bureau and Bank of China (Canada) on Thursday, July 7 at 9:00 am EDT to learn how your organization can benefit from the trade fair, either as an exhibitor, buyer or visitor. For more information and to register, click here.

EU Ukraine Solidarity Lanes Business Matchmaking Platform

The European Commission on May 12 ​announced the establishment of ‘Solidarity Lanes’ in order to help Ukraine export its agricultural products as soon as possible. One important initiative under the plan was to set up a ‘matchmaking platform’​, where agri-businesses (or any business with relevant expertise or experience) interested in helping can take part and be matched with ​EU, Ukrainian and other businesses with the aim of finding pragmatic solutions to the export of agricultural produce from Ukraine as quickly as possible.​ The platform will be open until May 27, 2023. Please see the following link for more information about the platform, including information on how to register and get involved, should you be interested: https://eu-ua-solidarity-lanes.seu.b2match.io/​ 

Reduced Wait Times at Canadian Airports

As of July 1^st 2022, all testing, including for unvaccinated travellers, which includes Temporary Foreign Workers, will be performed off-site.

Additional details and impacts on Temporary Foreign Workers will be communicated to you as soon as possible.

Government of Canada launches new support program for Canada’s wine sector

To help strengthen the future of the wine sector, the Government of Canada has worked in consultation with industry stakeholders to develop a program that would help Canadian wineries face emerging challenges in the short term.

All licensed wineries in Canada that produce or contract out the production of bulk wine from primary agricultural products, such as grapes, berries, other fruit, dandelions, rice and sap, will be eligible for support under the program.

Applications for the first year of the Program can be submitted between July 4, 2022 and August 12, 2022. For more information, click here.