Ashleigh has a decade of experience working as a paid media strategist internationally. She has experience working with local brands in the food and beverage industry such as PEI Potatoes, Benjamin Bridge, Taste of Nova Scotia and Peak of the Market. Her specialty is in performance marketing, and ensuring that paid media dollars spent digitally turn into a positive ROAS (return on ad spend) for her clients. Her experience is channel-agnostic, as she will always recommend the appropriate channels for her clients goals and target audiences. She is a specialist in ad channels such as Google and Bing Search, Meta Ads, LinkedIn Ads, X Ads, TikTok Ads, Pinterest Ads, Reddit Ads, Programmatic Ads, Influencer Marketing, Connected TV & more. After working at various agencies throughout her career, she took all of the positive experiences from these roles and co-founded Mira Media in the Fall of 2023.