Alan Archibald has held executive leadership positions in various facets of the food industry. Currently he leads Archibald Analytics Inc., a consulting practice that helps companies that have technically sound products or services but lack the capacity in designing and executing viable “go to market” strategies. Alan works with a host of Canadian food and beverage producers and processors to help them grow and improve their businesses, including securing new listings plus identifying, evaluating and managing vital channel partners like co-packers, brokers and distributors.